[2]参见丹尼斯.麦奎尔（D.McQuail）著、刘燕南等译《受众分析》一书的译者前言“《受众分析》：解读与思考”；该书的翻译过程和作者情况，详见“译后记”和“作者简介”，中国人民大学出版社2006年3月出版，2009年6月第三次印刷。

[3]McQuail,D.(1997).Audience Analysis. London: Sage Publications,pp.34.

[4]McQuail,D.(1997).Audience Analysis. London: Sage Publications,pp.145.

[5]McQuail,D.(1997).Audience Analysis. London: Sage Publications,pp.128.

[6]参见McQuail, D. Reflections on the Field, its Relevance for the Public Interest and its Methodological Divisions, based on Personal Experience , Keio Communication Review No. 28, 2006.

[7]参见McQuail, D. Reflections on the Field, its Relevance for the Public Interest and its Methodological Divisions, based on Personal Experience , Keio Communication Review No. 28, 2006.

[8]参见McQuail, D. Reflections on the Field, its Relevance for the Public Interest and its Methodological Divisions, based on Personal Experience , Keio Communication Review No. 28, 2006.

[9]参见McQuail, D. Reflections on the Field, its Relevance for the Public Interest and its Methodological Divisions, based on Personal Experience , Keio Communication Review No. 28, 2006.

[10]转引自彼得•戈尔丁（Peter Golding）在“国际媒介与传播研究学会”（IAMCR）2010年会上的讲话，2010年7月，布拉格。

[11]参见（美）沃纳.赛佛林、小詹姆斯.坦卡德著、郭镇之等译《传播理论》，华夏出版社2000年1月第一版；McQuail, D. Reflections on the Field, its Relevance for the Public Interest and its Methodological Divisions, based on Personal Experience , Keio Communication Review No. 28, 2006.

[12]参见McQuail, D. Reflections on the Field, its Relevance for the Public Interest and its Methodological Divisions, based on Personal Experience , Keio Communication Review No. 28, 2006.

[13]参见McQuail, D. The Media Audience Concept: Decomposition and Recomposition. International Media Readings in Moscow, Faculty of Journalism, University of Moscow, October 8, 2009

[14]McQuail, D. Reflections on the Field, its Relevance for the Public Interest and its Methodological Divisions, based on Personal Experience , Keio Communication Review No. 28, 2006

[15]McQuail, D. The Media Audience Concept: Decomposition and Recomposition. International Media Readings in Moscow. Faculty of Journalism, University of Moscow, October 8, 2009.

[16]丹尼斯.麦奎尔著、刘燕南、李颖、杨振荣译《受众分析》第163~165、176~177页，中国人民大学出版社2006年3月第一版。

[17]参见Neuman, W. R. (1991). The future of the mass audience. Cambridge, UK: Cambridge University，转引自丹尼斯.麦奎尔著、刘燕南、李颖、杨振荣译《受众分析》第177页，中国人民大学出版社2006年3月第一版。

[18]丹尼斯.麦奎尔著、刘燕南、李颖、杨振荣译《受众分析》第178页，中国人民大学出版社2006年3月第一版。

[19]丹尼斯.麦奎尔著、刘燕南、李颖、杨振荣译《受众分析》第176-178页，中国人民大学出版社2006年3月第一版。

[20]McQuail, D. The Media Audience Concept: Decomposition and Recomposition. International Media Readings in Moscow. Faculty of Journalism, University of Moscow, October 8, 2009.

[21]参见McQuail, D. The Media Audience Concept: Decomposition and Recomposition. International Media Readings in Moscow. Faculty of Journalism, University of Moscow, October 8, 2009；McQuail,D.(1997).Audience Analysis. London: Sage Publications,pp.150.

[22]参见丹尼斯.麦奎尔著、刘燕南、李颖、杨振荣译《受众分析》第180页，中国人民大学出版社2006年3月第一版。