麦克米伦教育是全球领先的教育机构，与自然科研同属施普林格·自然集团旗下。

　　Job Deions:

　　Job title:

　　Marketing Specialist, Greater China

　　Line manager:

　　Report to General Manager, Greater China; dot line to Asia Marketing Director

　　Location: Beijing

Purpose of the role:

As a member of Asia regional marketing team, this role will work closely with Greater China management and sales team to take initiative to learn and understand products, customers and market landscape; to design marketing campaigns, both offline and online; to ensure smooth and timely delivery of campaigns according to marketing plan. This role manages all aspects of marketing for Greater China market.

　　Need to do

　　Key tasks:

Generating Greater China language learning marketing campaign plan and timelines; managing allocated marketing budget.

Working with sales team and regional marketing team for planning and delivering marketing events; supporting key account managers on designing and delivering VIP events.

Responsible for planning and maintaining China social media accounts and digital campaigns.

Working with regional marketing team to create marketing collateral; act as a contact point for China sales team to produce sales-support materials.

Collecting leads and reporting marketing event outcomes; collating China market feedbacks for product development.

Ensuring Macmillan branding consistency by guidance from corporate.

Managing vendors including PR agencies, design and production houses.

　　Key relationships:

Internally with China team and regional marketing team;

Externally with varieties of clients, industry influencers and marketing relevant vendors.

　　Need to know

　　Qualifications:

　　Bachelor’s Degree in English, Marketing, Education or other related majors

　　Skills/knowledge:

Proficient in English

Capable of and comfortable with multitasking; able to work under pressure

Creative, independent, with strong execution

A team player

Digital savvy, strong in content generation for events and social media

　　Experience:

At least 4-year proven experience in marketing, digital or events management

Knowledge of/experience in education, publishing industry preferred, but not essential

Experience in working in an international matrix corporation

　　About Springer Nature

　　Springer Nature is a leading global research, educationaland professional publisher, home to an array of respected and trusted brandsproviding quality content through a range of innovative products and services. Springer Nature is the world’s largest academic book publisher, publisher ofthe world’s most influential journals and a pioneer in the field of openresearch. The company numbers almost 13,000 staff in over 50 countries.Springer Nature was formed in 2015 through the merger of Nature Publishing Group, Palgrave Macmillan, Macmillan Educationand Springer Science+Business Media. Find out more:

　　关于施普林格?自然集团

　　施普林格?自然集团（Springer Nature）是一家全球领先的从事科研、教育和专业出版的机构。集团旗下汇聚了一系列备受尊敬和信赖的品牌，atv，atv，以各种创新的产品和服务，为客户提供优质的内容。施普林格?自然集团出版了全球最多的学术书籍，以及全球最具影响力的期刊，同时也是推动开放研究的先行者。集团在全球约有1.3万名员工，遍及50多个国家。施普林格?自然在2015年由自然出版集团、帕尔格雷夫?麦克米伦、麦克米伦教育、施普林格科学与商业媒体合并而成。更多信息，请访问