By targeting customers who don't read books and focusing on the goal to convince them into buying books, Sisyphe Bookstore filters out customers who care about price and often rush to collect coupons. Since Sisyphe Bookstore’s target customers often lack their own interest and judgment over books, they might be attracted to follow the “recommendation guide map” inside the bookstore and buy the first book he or she has ever bought within half a year on impulse, regardless of the potential higher discount on online bookstores.

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　　[The article is published and edited with authorization from the author @Zhang Yuan, please note source and hyperlink when reproduce.]

　　Translated by Levin Feng (Senior Translator at PAGE TO PAGE), working for TMTpost.