损失递增。收益递增的另一面是,你留在产品上的时间越长,离开产品所带来的损失就越多。它成为一个你依赖的产品,或者它成为一个你积累了某种价值的产品。突然完全戒毒是很难的事情。 For example, Pinterestis a drug. The more you Pin, the more you become reliant on Pinterest as a store for your bookmarks and digital images (mounting loss), and also the more personalized the discovery experience gets (accruing benefit). Once we get users pinning, they stick, but no one is out there, looking for a virtual pin board. 例如,Pinterest是一种毒品。你钉(Pin)得越多,您越依赖Pinterest存储你的书签和数字图片(损失递增),你探索的体验也变得越个性化(累积效益)。一旦我们能让用户使用Pin,他们就开始上瘾,但没有人会在那里寻找一个虚拟钉板(注:所以Pinterest不是刚需产品)。 Similarly, Evernoteto me is a drug. Sure, it’s a productivity tool (the quintessential definition of a “vitamin”!) but I’m a complete addict. Their cohort retention must be incredible because Evernote truly becomes an extension of your brain. Essentially, Evernote’s freemium model was like a drug dealer offering a little “taste”. I’m completely hooked. 同样,Evernote对我来说是一种毒品。当然,它是一个生产力工具(“维生素”的典型定义!),但我彻底上瘾。他们的用户留存肯定是令人难以置信的,因为Evernote真的在成为你大脑的延伸。基本上,Evernote的免费模式就像一个毒贩提供了一点点“味道”。我就完全被拴住了。 So if you’re working on a consumer offering, it might be worth asking yourself: Am I building a painkiller, a vitamin, or a drug? 所以,如果你正在做一个消费者产品,可能值得问问自己:我是制造止痛药,维生素,还是毒品? 愉悦资本是新一代VC基金,由刘二海、李潇、戴汨创立,我们是创始人也是投资经理;愉悦资本,创始人和创始人对话。 (责任编辑:本港台直播) |