However, as the anti-corruption campaign deepens in China and Chinese people’s desire for luxury brands starts to cool down, the luxury brands would also need to explore the market of young consumers so as to keep up the sales in China. Industry insiders estimate that WeChat’s mini app might be the next battleground for luxury brands to take down.

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　　[The article is published and edited with authorization from the author @New Retail On The Road, please note source and hyperlink when reproduce.]

　　Translated by Garrett Lee (Senior Translator at PAGE TO PAGE), working for TMTpost.